MacerSoft help to get targeted traffic and a huge ROI by doing SEO, compared to any other online marketing or advertisement technique. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
Our team at Macersoft is a group of highly skilled search engine optimization professionals. We stay ahead of the trends so that our clients receive optimal results. There is no greater sense of accomplishment than seeing our clients dominate their competition online.
To ensure your site ranks as highly as possible, MacerSoft will perform (amongst other techniques) a combination of the following SEO procedures:
BaseLine Analysis:
To establish a solid understanding of the opportunities and challenges (competitive, site structure) that will set the context for our proposed strategy and approach.
Critical Analysis: Site Structure; Page Structure; Navigation; URL Analysis
- Log File Analysis
- Keyword Analysis
- Competitive Analysis
- Traffic Analysis & Projections
- Server Structure Analysis
Optimization:
On Page
- Keyword Analysis
- Content Re-Composition
- Navigation Optimization
- Xhtml validation
- Site Map Creation
- Copyrighting
- Meta creation
- Image Optimization
- Rank Tracking
Off Page
- Keyword optimization
- Directory Submissions
- Search Engine Submissions
- Link Building
- Blog Posting
- Comment Posting
- Forum Posting
- Community Building
- Social Bookmarking
- Press Release
- Link Baiting
- Pay Per Click Advertising
Website Modification:
Fine tune the website to increase the web usability and search engine visibility i.e., make it easy for the engines to index the site accurately and favorably
- Generate & Implement Title tags, Meta Tags, Heading Tags, etc
- Generate Site Map: Google, Yahoo and HTML
- Content Optimization w/ Appropriate Keyword Density
- Content Enhancement
- Google Analytics Implementation; Breadcrumbs; Footer
Directory & Search Engine Submission:
Ensure that top search engines know your web pages exist and leverage directory submission process to boost link popularity to increase search engine rankings
- Prepare submissions to match website theme
- Manual directory submission to top directories including About; Business; DMOZ, etc…
- Different anchor text to help you target more themes from selected directories
- Manual submission to more than 10 top search engines including Google, Yahoo, MSN, Ask, Alta Vista, Excite, Gigablast, Alltheweb, Miva
- Monitor search engine caching of your site pages
Link Building:
Increase the popularity, page rank and traffic to your website by connecting with other similar theme websites
- Leverage best practices for effective link building such as specified keywords in anchor text, PR specified links page, no JavaScript, no framed sites, no link farms, etc…
- Reciprocal link building with that have related or similar content, all arrangements are made on a case by case basis – and monitored closely
Reporting & Analysis:
Frequent view of your website’s performance vis-à-vis the search engine visibility and yield
- Page rank by keywords for top urls in the website
- Traffic generated by difference search engines and keywords
- Top referring URLs
- Conversions by search engines and keywords
Deliverables:
Provide you with as near-complete as possible final deliverables/presentation that your account managers can use with your clients
- Providing Weekly / Bi Weekly / Monthly/ Yearly Comparison report.
- Populate an agreed upon template with all the data, metrics and observations from the campaign
- Develop charts for the key performance indicators (KPIs)
- Show campaign performance in various forms such as snapshot, trend report, competitive review
