By Sandy Fekete, LeeAnna Keith
Compliment for corporations ARE humans, TOO
"In such a lot situations, the CEO’s conception of a company’s character is tremendously various than what the remainder of the association perceives. within the dynamic learn, businesses Are humans, Too, you’ll realize easy methods to determine the real character of your organization. With this recognition you are going to optimize possibilities and develop into impossible to resist for your buyers and potential staff by means of easily being yourself–on purpose."
–Hal F. Rosenbluth, Chairman and CEO, Rosenbluth International
"Experts say that it’s greater to grasp whatever approximately your wife than every thing approximately marriage. In businesses Are humans, Too, Sandra Fekete proves that it's also higher to understand the essence of your organization than all approximately enterprise. Her insights are offered sincerely, delivering readers with the enlightenment they’ll have to deal with, functionality in, or marketplace their very own company. this can be a leap forward e-book. i like to recommend it highly."
–Jay Conrad Levinson, writer, the Guerrilla advertising sequence of books
"Sandy Fekete’s step forward e-book can be an important gain to executives seeking to maximize the ability in their company manufacturers and to construct a extra reflective and positive courting with employees–ultimately enhancing the base line. This e-book may help these executives who comprehend this significant worth proposition."
–James R. Gregory, CEO, CoreBrand, LLC, coauthor
Marketing company Image
"Companies attempting to construct their manufacturers usually don’t comprehend what they stand for–what is the client adventure their model gives you? businesses Are humans, Too, with definitely the right stability among concept and perform, supplies readers the instruments to spot the character in the back of their model promise, after which reside that personality."
–F. Joseph LePla and Lynn M. Parker, coauthors
Integrated Branding and Brand-Driven
"Finally, a booklet in response to good idea that brings businesses to existence. This interesting new view of organizational character offers a clean technique that permits leaders to put aside their own personal tastes and lead large-scale swap, tradition transitions, and strategic making plans in keeping with their businesses’ innate preferences."
–Henry L. Thompson, PhD, President and CEO
High acting platforms