By Saskia Faulk
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all nations. for corporations and organisations far and wide, the query isn't any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a powerful assortment of complex history and learn on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reviews of managers around the globe confronted with demanding HIV/AIDS-related administration judgements. AIDS and Business will fascinate the common reader looking an figuring out of the HIV/AIDS pandemic and to the complex reader trying to boost a extra refined knowing of the impression of the sickness. The case stories during this quantity, set in 9 international locations, aspect the issues facing companies working in components the place HIV/AIDS incidence is transforming into. the themes discussed include realizing the position of social and cultural elements within the unfold of HIV, the various corporations and associations combating the epidemic, designing an HIV communications crusade, HIV trying out, moral matters, advertising ethics and CSR, condoms advertising, and designing an HIV place of work software. invaluable as a source on HIV/AIDS and enterprise, a suite of case reports, or a coaching software, this publication incorporates a certain variety of tools for learning to appreciate the epidemic, designed from a grounded and functional enterprise standpoint.
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Extra info for AIDS and Business (Routledge Advances in Management and Business Studies)
When confronted with a person with disabilities (or a person thought to have HIV/AIDS), people free of disease and disability feel aversion as well as concurrently feeling sympathy. Such incompatible feelings threaten self-esteem and typically result in a strong response that justifies one feeling at the expense of confl icting feelings. This response may explain overfavorable assessments of people with disabilities on the one hand, and on the other, exaggeratedly negative responses to unfavorable behavior displayed by people with disabilities, surmised Colella and Varma (2001) in their organizational leadership simulation and field work.
A government-funded program trains imams and journalists on HIV/AIDS in an effort to galvanize these two conduits of social dialogue to HIV/AIDS causes. An antistigma campaign runs during Ramadan, a time when a spirit of “solidarity” reigns (Royaume du Maroc, p. 65 The mass media has broadcast hundreds of public service announcements on television and radio in four dialects as well as an outdoor billboard campaign and a mobile unit that traveled the country. 66 One government program trained peer educators to provide prevention education among female laborers and sex workers.
2 A View from the Field Pedro Saldaña: HIV/AIDS Prevention in Brazil and the So-Called ABC Model The Brazilian policy on HIV prevention is based on information and interventions aimed at vulnerable groups. Therefore, policy does not follow the so-called “ABC” model (abstinence, being faithful, or consistent condom use). Among the interventions promoted by the Brazilian Government, the advocacy of consistent condom use is of utmost importance. Through the promotion of condom use, including the distribution of condoms by the Government, the Brazilian Programme on HIV/AIDS could avoid in the last eight years the appearance of almost 60 thousand new cases of AIDS.
AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk