Read e-book online Advances in Advertising Research, Volume 2 PDF

By Shintaro Okazaki

ISBN-10: 3834931349

ISBN-13: 9783834931344

Advances in advertisements learn sequence are released each year through the eu ads Academy (EAA). This quantity grew out of analysis papers provided on the ninth ICORIA (International convention on learn in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The convention concerned ads, conversation, and advertising students situated world wide, thereby atmosphere an instance of range and plurality in our ICORIA neighborhood. The aim of this e-book is breaking new flooring in either thought and perform. every one bankruptcy attempts to make clear not easy themes and provide insights which are substantial worth for advancing our wisdom.

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Accessed 18 June 2009]. Winkler, T. & Buckner, K. (2006). Receptiveness of gamers to embedded brand messages in advergames. 7, No. 1. org/article85. [Accessed 19 June 2009]. Wolf, M. (2008). The video game explosion. Westport CT: Greenwood Press. , Dinu, L. & Arpan, L. (2006). The effectiveness of in-game advertising. Journal of Advertising, Vol. 4, No. 4, 143-152. Yaveroglu, I. & Donthu, N. (2008). Advertising repetition and placement issues in online environments. Journal of Advertising, Vol.

Winkler, T. & Buckner, K. (2006). Receptiveness of gamers to embedded brand messages in advergames. 7, No. 1. org/article85. [Accessed 19 June 2009]. Wolf, M. (2008). The video game explosion. Westport CT: Greenwood Press. , Dinu, L. & Arpan, L. (2006). The effectiveness of in-game advertising. Journal of Advertising, Vol. 4, No. 4, 143-152. Yaveroglu, I. & Donthu, N. (2008). Advertising repetition and placement issues in online environments. Journal of Advertising, Vol. 37, No. 2, 31-43. Yin, R.

G. (2009) “A new branch of advertising: Reviewing factors that influence reactions to product placement”, in: Journal of Advertising Research, 49(4), 429-449. A. & Danielova, A. (2009) “The worth of product placement in successful films: An event study analysis”, in: Journal of Marketing, 73(4), 44-63. , Wedel, M. M. (2003) “Why do consumers stop viewing television commercials? Two experiments on the influence of moment-to-moment entertainment and information value”, in: Journal of Marketing Research, 40 (4), 437-453.

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Advances in Advertising Research, Volume 2 by Shintaro Okazaki


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